the official price that a hotel advertises for a room, not including any special offer or price reduction

The hotel group is offering rooms at £29 where rack rates are typically £90. 这家酒店集团提供的客房价格为29英镑，标准价格通常为90英镑。

Hardly anyone pays rack rate anymore - there are too many weekend, last-minute and Web-only specials. 现在几乎没有人支付客房标准价了——有太多的周末、最后一分钟和网上的特价客房。