In today's session, the object of the exercise is to improve your interpersonal skills. 今天课上这部分练习的目的是提高你们的人际交往技巧。
The object of the exercise is to attract a wider range of customers.
So, the object of the exercise was simply to get to know the person sitting next to you a little more.
It makes us feel inadequate which, I suspect, is the object of the exercise.
It resulted in a huge amount of publicity for the company which was, of course, the object of the exercise.
See also: object noun (PURPOSE)