using the same sound or sounds, especially consonant sounds, at the begining of several words that are close together

What he stands for is summed up in the alliterative slogan "compassionate conservatism".

alliterative style 押头韵的修辞风格

She is a wonderful poet and this is an awesomely alliterative book. 她是一位出色的诗人，这本书的头韵押得十分精彩。