How effective is SMS Campaigns?
Almost no one leaves their home without their mobile phones with them. SMS itself is direct and personalized. In addition to that, by creating a very exciting and interesting campaign with attractive prizes, or even provision of freebies to participate in the campaign, you are bound to capture the interest of your target market or the public. How can anyone resist a chance of winning anything? Unlike other interactive mechanisms, such as the internet or post, interaction tend to be prompt where the end-customers can participate wherever they are, be it at home, on the road or at work with their mobile phones. However, this does not mean that the mediums do not help. The effectiveness of an SMS campaign is further enhanced from integration with other mediums such as magazines, newspapers, radio, television and billboards.

One of the most common measures of effectiveness for a campaign is the percentage of the target audience that recalls the campaign and brand. A study, conducted by a research firm, made by interviews with 5,000 companies and a selection of 150 campaigns delivered between September 2001 and August 2002, showed that spontaneous brand awareness and audience response rate was 12%. Whereas, other media or channels such as direct marketing, radio and television lagged behind at rates of only 3%, 6% and 7% respectively.